Facebook Marketing for Business Beginners Guide Complete

Facebook has large user base in the World and has a lots of different marketing Tools available. You can analyze your activities and Users engagements towards your business using facebook

Facebook is having a large user base worldwide, with different age groups, people with different interests, People with thoughts and much more. It also has various marketing tools available for free to analyze progress of your business. With these large user base in different categories and different marketing tools, ignoring Facebook for your business is not a good idea. So in this article we are elaborating some basic Facebook marketing tips for beginners. With these simple tips in mind you can easily use your ideal market in Facebook and engage them.
For marketing your business the basic tools available in Facebook are Facebook pages, ads and Groups.

Facebook Pages

When you are marketing your Business on Facebook the basic thing you need is a Facebook Page with your Business name. You can easily create a Facebook page for Free from here.

After creating a Facebook page in your business name make sure you are using a unique User name for the page, like facebook.com/VideoAdept . Here VideoAdept is my facebook page's user name and it is unique and it is my business name.

Then use your Logo as your profile picture of your page. After that you can upload a cover photo of your page. It can be anything related to your business like the products you are selling, the services you are offering or a picture of your office, people working in your office. You can change your cover photos regularly.

You Created a Facebook Business Page, Now What?

After creating a Facebook page you have to post contents to your page regularly, at least twice in a day. When posting contents in your page keep in mind the following things

• Fill All About section including Short description, Long Description,Website Address, Contact numbers, E-Mail Addresses etc and Make it a genuine Business page
• Always try to post as a Picture
• Instead of Writing texts in the picture you can write it on Facebook page as a description of the picture
• Facebook is trying to promote Pictures with low texts, because it is the right way to engage with Facebook users.
• Try to avoid posting links directly in Facebook. Instead of posting links directly in Facebook upload a Picture in facebook and as a description to the picture post your link. better post Short links using bitly or Goo.gl links
• Facebook will always depromote posts containing Links and organic reach to the post will be limited. this is to encourage Facebook ads to get traffic to your website

Getting Likes to Your Business Page

If your Facebook page is related to some Funny Images, sarcasms, Great Quotes, Love Quotes your facebook page will get organic likes very easily. The only thing you have to do is publish some posts to your Facebook page with images and Invite all your friends to like your page and tell them to invite their friends also. this will leads to increase in organic likes if your page is attractive and good contents to encourage people on Facebook.

When it comes to a Business page the Organic likes will be less. Because your Business is new to them, and most of them may not be interested in those kinds of business. in these situations you have to create ads in Facebook to promote your Page.

Promoting Business Page in Facebook

To get more likes to your Facebook page you have to promote it on Facebook. You can easily do it from your Facebook page. In the left side of your page you can see a Promote Button. Click it and click on Promote Page as shown in the Picture

To get more likes it is better to keep the following settings for gender, Age and Interests

Gender - All

Age - 18 to 65+

Location - Your Business Locations

Interest - Don't want to Specify any interest here for the first time

Budget - For the first time create a Small budget like 10$ (or equivalent ) per daily

Now create the advertisement and analyze the number of like getting and costs per like for first two days. After that increase the budget and get more likes and change settings accordingly.

Posting Useful Informations in the Wall

In the mean time you are promoting your Facebook Page, post some useful informations with images on your Wall, so that more and more informations are passed towards your new customers and when they likes your wall post it is organically passed towards all friends of that person, which will increase the popularity of your page.

Here are some ideas that you can Post on your Facebook Page Wall

• Article links about your Business
• Links to your Blog posts
• Coupon Codes for your fans
• New Product Announcements
• Best Offers available in your website
• Information regarding your Products
• Videos regarding your Products
• Making video of a Product

• [message]
• Important
• Make sure you are Updating your Facebook page in a daily basis. Because if you are not updating your Facebook page with new posts, your Facebook post will have only limited organic reach. For example I have created a page years back and it is active on those days and all the posts are getting likes and the Page like is increasing rapidly. But I stopped posting for a long time. Now I posted new contents but it's reach is limited and getting no like at all

Facebook Ads

There are varieties of Ad formats are available in Facebook to promote your Business page like Carousel ads, Video ads etc. You can read more about Facebook ads here.

Facebook Messenger For Pages

Other useful tool available for Facebook pages are Messenger. Now users can directly chat to the Business owners through Facebook.

What Messenger can Do for You

If none of the customer support team are available online Facebook Messenger can Automatically send predefined messages to its customer immediately like " your message is transfered to our representatives, we will get in contact with you as soon as possible, Please sent your contact number so that our customer support will contact you soon " etc.

click on the Information icon

Setup response Assistant

Settings available in response Assistant